You don’t need an agency.
You need brilliant work.

Good & Ready on binoculars


Good&Ready helps marketers find and connect to consumers through insightful advertising and distinctive brand design. We’re nimble, and we’re good at what we do.




Good&Ready is led by Terry Drummond and Alan Madill who have been producing iconic ideas for the world’s leading brands for more than two decades.


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We’re new, but our
work is historical.

Request to see our work. Here

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Recent projects.

I have worked with Alan and Terry as a colleague and as a client. Their work is always fresh and strategically on point. Both Alan and Terry are meticulous and they are a pleasure to work with.

- Devorah Lithwick, Senior VP—Brand, Bell

Alan and Terry are one of the most creative duos in the business! They know how to build small brands into household names and reinvigorate large stagnant brands! The work we did together for eos lip balm helped catapult the brand to cult status. They are definitely the team I would want involved in any project I am working on—they are incredible storytellers!

- Sherry Jhawar, Co-CEO, Blended Strategy Group, (Former VP—Marketing, eos Products)

As a global network of organizations committed to freedom of expression in all its forms IFEX was very fortunate to have a longstanding relationship with Terry and Alan. As pro bono clients we never felt like we were 2nd tier. We were always treated with respect. Terry and Alan delivered award-winning branding and campaigns that still resonate across the network today.

- Annie Game, Executive Director, IFEX

I have worked with Alan and Terry on major initiatives at Pfizer. They dig deep to uncover customer insights and produce compelling campaigns that really create “Ah-ha” moments with consumers. They are so skillful at simplifying complicated programs and making them user-friendly. They are truly a pleasure to work with and become crucial members of the client team.

- Veronica Piacek, Part-time Professor—Concordia University, (Former Director Digital Marketing, Pfizer)

Good&Ready’s Alan Madill joins 2019 Marketing Awards Jury.

- Strategy, January 16, 2019

Alzheimer Society of Toronto asks you to fill in the blanks.

- Strategy, January 10, 2019

A sad rendition of a Canadian party song raises money for a good cause.

- the message, January 7, 2019

Juniper Park Co-founders launch Good&Ready, “the Perfect Agency for Today.”

- Little Black Book, December 10, 2018

Toronto ad vets open a new agency.

- Strategy December 6, 2018

Madill and Drummond are Good&Ready.

- the message, December 6, 2018