Good&Ready helps marketers find and connect to consumers through insightful advertising and distinctive brand design. We’re nimble, and we’re good at what we do.
Good&Ready is led by Terry Drummond and Alan Madill who have been producing iconic ideas for the world’s leading brands for more than two decades.
I have worked with Alan and Terry as a colleague and as a client. Their work is always fresh and strategically on point. Both Alan and Terry are meticulous and they are a pleasure to work with.
Alan and Terry are one of the most creative duos in the business! They know how to build small brands into household names and reinvigorate large stagnant brands! The work we did together for eos lip balm helped catapult the brand to cult status. They are definitely the team I would want involved in any project I am working on—they are incredible storytellers!
As a global network of organizations committed to freedom of expression in all its forms IFEX was very fortunate to have a longstanding relationship with Terry and Alan. As pro bono clients we never felt like we were 2nd tier. We were always treated with respect. Terry and Alan delivered award-winning branding and campaigns that still resonate across the network today.
I have worked with Alan and Terry on major initiatives at Pfizer. They dig deep to uncover customer insights and produce compelling campaigns that really create “Ah-ha” moments with consumers. They are so skillful at simplifying complicated programs and making them user-friendly. They are truly a pleasure to work with and become crucial members of the client team.
Good&Ready’s Alan Madill joins 2019 Marketing Awards Jury. http://strategyonline.ca/2019/01/14/whos-on-the-2019-marketing-awards-craft-jury/
Alzheimer Society of Toronto asks you to fill in the blanks. http://strategyonline.ca/2019/01/10/alzheimer-society-of-toronto-asks-you-to-fill-in-the-blanks/
A sad rendition of a Canadian party song raises money for a good cause. https://messagecanada.ca/2019/01/07/a-sad-rendition-of-a-canadian-party-song-raises-money-for-a-good-cause/
Juniper Park Co-founders launch Good&Ready, “the Perfect Agency for Today.” https://lbbonline.com/news/juniper-park-co-founders-launch-goodready-the-perfect-agency-for-today/
Toronto ad vets open a new agency. http://strategyonline.ca/2018/12/06/toronto-ad-vets-open-a-new-agency/
Madill and Drummond are Good&Ready. https://messagecanada.ca/2018/12/06/madill-and-drummond-are-good-ready/